Lisa began her career in the shopping mall industry where she worked for some of the largest and most well-respected shopping centers developers in the world: Westfield Corporation, The Rouse Company, and General Growth Properties (NYSE:GGP). During her tenure in the retail real estate industry, Lisa developed some of the largest and most successful strategic partnerships in the mall space, including a 10-year partnership with Discover Card, a Members Reward Lounge with American Express, national sales promotions with Pepsi, and various seasonal revenue-driving programs. During her 10-year career at GGP, Lisa managed and expanded national media ventures with Clear Channel, CBS Outdoor, and Adspace Networks and was part of the team that rolled out GGP’s National Mall Media Network across 150+ malls. Working with brands, promotional agencies, and media buyers, Lisa filled the malls with large-format advertising, sampling programs, and mobile marketing tours and became one of the industry’s most successful rainmakers. A marketing professional by trade and education, Lisa’s creativity and enthusiasm has won over brands and clients alike. The bottom line: Lisa embodies the often-sought-but-rarely-found ability of having both a creative marketing edge and a strategic financial and business discipline that is consistently focused on delivering meaningful results for all sides of the partnership.
Founder & Principal
Washington, DC with her husband and two young children
Board Member of
The George Washington University Athletic Advisory Board supporting GW Athletics through fundraising events and student athlete mentoring